1st. Very experienced team with MMO experience. I believe they even have some guys from the original SWG team there. They made a very good game.
2nd. Their gameplay is very enjoyable. I especially liked the gameplay in KOTOR1/2 where you could plan battles, but they were still quite intense, especially when you were low level.
3rd. There's no good pvp out there. True story. There hasn't been good pvp since SWG introduced Restuss and the novelty of it ran off. Guild Wars was enjoyable to begin with - but that's way to hardcore these days.
4th. Buildup!?!?!?! What the
man? KOTOR didn't have good buildup, congratz, sir, you winz ze Internet humour award 2010.
5th. Err, this is a RPG, man. It's a MMO
RPG. It's just something most companies forgot after WoW.