The upcoming DLC for WH3 has been leaked. Τhe source is French and reliable and most of the information is also corroborated by CA's hints and more official leaks, like that from the recent conference in China. In summary, the release date is August 31 and the announcement date is next Tuesday (8 August).
The three playable lords will be Mother Ostrankya (Kislev), the Jade Dragon (Cathay) and the Changeling (Tzeentch). Two more Legendary Heroes are included (both belonging to Tzeentch), the Blue Scribes and Aekold, the latter being freely available to all owners of the game.
The price is 25 euros. Many were shocked, but in fact the price hike had taken place already with the Chaos Dwarfs. CA has made clear that all DLCs will be treated the same, as the old distinction between race and lord packs is nowadays redundant. Of course, the price increase is still unacceptable, considering the huge profit margin for the DLCs and even if we take into account the overused excuse of the inflation.